UCStrategies, an industry resource for enterprises, vendors, system and integrators in the growing Unified Communications arena, today praised ZoomSafer's innovative safe driving solutions in an excellent piece by leading expert Nancy Jamison.  Jamison calls distracted driving the "dark side" of unified communications, noting the intensely compelling nature of mobility applications.  As this blog has discussed previously, there is growing consensus regarding the addictive nature of smartphones and mobile devices.   There have been a plethora of articles in recent months linking the brain chemical dopamine with society's inability to put down its mobile electronics - Jamison cites a great article by Susan Weinschenk in particular.

Additionally, recent cases in which employers have been held liable for their employees' distracted driving accidents prove that businesses need to pay close attention to what their employees are doing when their driving is work-related.  ZoomSafer recently published a white paper, Distracted Driving: Understanding Your Business Risk and Liability, which examines the potential consequence facing businesses which fail to implement or adequately enforce employee safe driving policies.

Jamison praises ZoomSafer for providing concerned enterprises a simple yet comprehensive safe driving policy management solution.  She emphasizes how ZoomSafer's client software, which prevents users from texting or emailing while driving, works in conjunction with a web-based management system, allowing individuals and businesses to create and apply custom safe driving policies.  Jamison is also fond of Zoomsafer's suite of enhanced hands-free services, which helps users maintain productivity in a safe, legal, and hands-free manner.

The unified communications arena is growing with leaps and bounds, as smartphones and the app stores which accompany them enable and incentivize increased mobility.  However, as Jamison points out, productivity can quickly become distraction.