Further, the NETS release emphasizes that though such a ban would by definition also prohibit texting, “most companies have specific language in their policies regarding text messaging.” Clearly, someone at each of these companies has been paying close attention to the increasing prevalence of distracted driving – and is taking proactive measures to protect both the company and its employees. NHTSA reports that distracted driving was the cause of some 6,000 deaths in 2008 alone. It is interesting to note that these companies have policies that go further than any state law – though six states and the District of Columbia prohibit the use of hand-held devices while driving, no state currently bars the use of hands-free devices.

Distracted driving is a complicated behavioral issue requiring an equally faceted  response.  It's not enough to merely identify or even prohibit a problem - there must also be enforcement.  NETS acknowledges that “the best model to change behavior is education combined with legislation and enforcement.” NETS underlines the critical importance of enforcing safe driving policies – some companies apply punishments as strict as termination for employees caught in violation.

We have previously written about some of the potential consequences facing companies which do not  implement or adequately enforce their employee safe driving policies. ZoomSafer recently published a white paper examining these consequences in detail and discussing what solutions are available to fleet managers and others seeking to prevent distracted driving. The paper is available for free at www.zoomsafer.com/whitepaper.aspx.