Citing statistics which show that 80% of all crashes involve driver distraction -- President Obama this past week banned texting for all Federal employees.

Like other legislative and educational efforts -- it's a step in the right direction in terms of preventing distracted driving -- but it's far from a final solution.

The bottom line is that distracted driving is a complicated behavioral problem.  Therefore, in order to modify people's behavior -- we need more than laws and education.  We need innovative safe driving solutions that are contextual to the motorist experience and that help people understand the consequences (both negative and positive) of the choices they make.

Dr. Lori Rice, a behavioral psychologist from Virginia Commonwealth University and leader of it's multi-disciplinary crash investigation team says that we must use social and psychological factors to motivate people to make better choices -- and simultaneously help them understand the consequences (criminal, civil, financial) of bad choices.

That's exactly what we've done with ZoomSafer.

ZoomSafer is patented software for mobile phones that prevents distracted driving by helping motorists make better decisions.  The service automatically activates when you're driving and applies a policy that determines what you can/can't do with your phone.  Plus, ZoomSafer leverages psychological and social factors to encourage you to make good choices -- and it can even remind you that there may be criminal and financial consequences for making bad choices.

By helping people make better choices when driving – ZoomSafer can successfully:

•    modify behavior
•    reduce risk of crash
•    reduce risk of liability
•    save lives/money